Picking what to publish
From Lori Cates Hand's Publishing Careers blog, this is a great rundown of the criteria acquisition editors and publishers apply in reviewing new manuscripts:
- Will sell enough copies to pay for itself and generate a healthy profit.
- Fits with the company's mission.
- Is well written (so that it won't cost too much to edit it).
- Is written by someone who will be a pleasure to work with (this often takes a backseat to the "healthy profit" notion above).
- Will be attractive to the media and get lots of play.
- Hasn't been done before (or if it has, the first book on the topic has sold like gangbusters and we can ride on its coattails).
- Provides a new spin or angle on a perennially popular topic.
Greg Albers
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