"The Best Books You've Never Read"
From Publishers Weekly, paperback publisher Picador is continuing its "The Best Books You've Never Read" series. The series consists of redesigned and reprinted classic titles from Picador's list that have fallen out of print or have otherwise wallowed in undeserved obscurity. The genius of it is that, at least in part, Picador's sales reps are the ones selecting which books will be brought back: "Now the publisher is regularly opening up its list to sales reps, giving them the power to bring favorite titles back into print under the Best Books banner." [from Publishers Weekly] Picador is putting the power of publishing books, into the hands of people who know and love the books the most devotedly, and who also have the skills and networks to sell them. Smart.
Greg Albers
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