We're moving from a world of user-generated content—individually produced and generally unmediated work like self-published books, blogs and podcasts—to a world of user-developed content.
With user-developed content, individuals will not only be making and distributing their own creative material, they'll be collaborating with one another to develop it to a level of quality equal to that of major media companies. How? Given access to the right community and some basic tools of collaboration, industry professionals will increasingly bring their talent and energy to user-generated projects. Moving freely from project to project, they'll have the opportunity to work with the people they want, on the exact projects they're most interested in.
As a book publisher in this model, it's our job to coalesce this pool
of talent, give them the tools to work together, moderate their collaboration where necessary, assist in their personal and professional development, and provide an effective outlet for their collected work. Hol Art Books is the first company to publish in this way and the following sections explain our unique process.
